Doha Golf Club is a par 72 championship course that was designed by Peter Harradine and opened in 1998. It is a green oasis surrounded by city views and one of the first grass golf courses ever built in the Middle East. The club not only offers golf, but also promises its members and visitors an unforgettable experience, with a host of leisure activities, social events and dining options.
Design Alliance were engaged as part of a design and build team to work on the new Golf Pro Shop as part of a redevelopment of this prestigious venue. The customer experience was the focus of the whole concept, with an emphasis on customers being able to touch, feel and try out the products. This ‘hands on’ approach was achieved via demonstration areas stocked with products that are quick and easy to access. Customers are actively encouraged to ‘play’ prior to purchase.
Concept design
Development design
